AWS, which competes with players like Microsoft and Google in the cloud computing segment, is strengthening its presence in the Indian market. (REUTERS)

Amazon Web Services sees strong adoption of startup services in India

Adarsh V.KDecember 10, 20 Amazon web services, AWS, gaurav arora

Amazon Web Services (AWS) said on Thursday it was seeing a strong uptake of its services by startups nationwide in segments such as fintech, healthcare, e-commerce and logistics.

Gaurav Arora, AWS Head of Startup Ecosystem (Asia-Pacific & Japan), said the cloud is the best place to build startups because it is cost effective and allows scalability as growing business demands.

“… Startups are aware of creating a robust and optimized architecture from the start, so that they can function as a lean startup as they grow their business. Cloud services are extremely profitable to start with because they allow startups to access all of these, on-demand compute resources on an equal pay model, he said.

Arora added that the top three budget items for startups are people, technology and marketing, and startups need to manage their capital to be successful.

Regardless of the state of startups, every dollar counts and we would like them to understand that cost optimization should be seen as an ongoing journey, rather than a one-time exercise … AWS is dedicated to helping startups to achieve the highest possible savings potential. technology is spending, he added.

Arora noted that there are three areas where the company is seeing a lot of activity and momentum.

One of them is fintech, we’re seeing a lot of disruption here, startups in the fintech space are offering similar services that banks used to provide and that improves the customer experience and (offers ) different functionalities, which makes it easier … So fintech is definitely an industry where we see a lot of momentum, he said.

He added that the healthcare sector is also seeing a lot of activity, as more awareness has been made possible by remote healthcare startups, remote appointment booking and telemedicine etc.

The third is e-commerce and logistics which continues to be a long-term industry that has been like, kind of a constant for the last couple of years at least … we remain deeply committed to helping startups run. like lean startups at the top of the cloud, and therefore help them succeed on their journey, added Arora.

AWS, which competes with players like Microsoft and Google in the cloud computing segment, is strengthening its presence in the Indian market.

AWS customers in India include Ashok Leyland, Aditya Birla Capital, Axis Bank, Bajaj Capital, ClearTax, Dream11, Druva, Edelweiss, Edunext, Extramarks, Freshworks, HDFC Life, Mahindra Electric, Ola, Oyo, Policybazaar, Quantela, RBL Bank, redBus, University of Sharda, Swiggy, Tata Sky, YuppTV, Zerodha and others.

Government agencies, educational institutions, and nonprofits, including Common Service Centers (CSCs), also use AWS services.